Until natural language processing improves, only humans can tell what's important. So Facebook today begins letting you pay to
promote a friend's posts and get them seen by more people. This will help critical posts bubble to the top of the feed, and let Facebook earn some money too. Even though Promoted Posts only go their audience the author set their privacy control to, not everyone might be excited about the feature.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/d_L7PQ7DbaQ/
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